When it comes to websites, first impressions count. This is why you should make sure that your homepage is interesting to users – but how can you do this?
Here are six things you should include on your website homepage if you want it to succeed.
Your homepage is ideally the first page users will see, so you should make sure there is clear navigation on the page. This means users will easily be able to check out other parts of your website to find the information they need. You don’t have to do this yourself; instead, you can hire a web design agency in East London to update your navigation.
Pictures are a great way to improve the appearance of your website; however, you should avoid using stock photos. Most people think these look cheesy or out-dated; instead, use high-quality pictures of your staff, as this will seem more professional and trustworthy.
You should make sure that users can easily find your contact details on your homepage. This enables users to get in touch with your business to find out more about your services; after all, you shouldn’t assume that users will search for your contact details if they can’t find them immediately. In reality, most people online are very impatient; if they can’t find what they are looking for in a few minutes, they will probably give up and leave your website.
Testimonials or reviews
Reviews are a great way to boost sales and engagement on your website. This shows users that you are a trustworthy brand, making them more likely to buy from your business. This is very simple to do – you just need to hire a web design agency in East London to set up a review page for you.
New blog posts
It may seem like a strange idea to put a link to your latest blog post on your homepage; in reality, this can really help to boost engagement. After all, blog posts will help people to form a relationship with your brand, making them more likely to remember your website and buy from you in the future. Blog posts are also useful to internet users, so including a link to a blog post will make your homepage more valuable.
If you decide to include a link to your latest blog post on your homepage, don’t put it at the very top of the screen; instead, put it near the bottom. This means it won’t look overly promotional and will only be seen by engaged users who scroll to the bottom of your homepage.
Information about your business
It may seem obvious but you should definitely include information about your business on your homepage; after all, your homepage is the first port of call for most new customers, so it should include lots of information about your brand. This will be useful for users and means they will understand the point of your website immediately.