Businesses only get one opportunity to make a great first impression; therefore, it is essential to ensure that their website has a great homepage.
If you own a business website and want to make sure it succeeds, we are here to help. Here are four things you should always include on your website homepage.
A sign-up box
If you have an email newsletter, you should include a sign-up box on your homepage. Very few customers actively search for email newsletters; therefore, if you don’t make yours obvious, they may never find it! It can also be useful to add something that encourages users to sign up, such as a 10 per cent discount on their next order. This will make your offer seem like an exclusive offer for loyal customers rather than a blatant advert that only benefits the business. If you don’t know how to add this, don’t worry. A company that specialises in web design in East London can help you to get started.
Links to your social media
You should also include links to your social media pages, such as Facebook, Twitter, Instagram, YouTube and LinkedIn. This gives customers the chance to keep up to date with your daily posts and means they are more likely to see your current deals and offers. This benefits you as much as the customer, as new followers will boost engagement and activity on your social media pages. This will make you seem more professional and trustworthy to potential new customers.
Your contact information
Many businesses only include their contact information on a ‘contact us’ page; however, it can also be useful to speak to a company that specialises in web design in East London about putting this information on your homepage. Include your business email and phone number; in addition, consider adding the physical location of your business. This can be very beneficial for local businesses that get a lot of in-store trade, although it is not very useful for warehouses or e-commerce shipping businesses. If this is the case for you, simply provide your contact email address and phone number.
Easy to understand and working navigation
Finally, it is important to make sure that the navigation on your homepage is easy to understand and it is essential to make sure that it actually works! Check each link to make sure that it goes to the page it says it does, and make sure that the title for each link is clear and easy to understand. This will make it much easier for customers to move around your website, meaning they are more likely to have a pleasant experience with your brand and to buy products from you or recommend you to a friend.