Web design is a huge factor in how successful your website is – but website design trends are also always changing and evolving. This means that a successful website in 2017 is fairly different to a successful website in 2019.
If you are a website owner and you want to make sure that your website is ahead of the curve in 2019, there are some design trends you should be aware of.
Here are four web design trends that you should utilise in 2019.
Machine Learning and Bots
One web design East London company highlights the importance of bots and machine learning. After all, conversational bots can be used to communicate with your target audience, so you can learn more about their needs and desires. This makes it easier for you to tailor your website (and your products) to meet their needs.
Conversation bots also appeal to users, as the bot can easily answer any questions they have. This is much more efficient than ringing or emailing a company and waiting for a response.
Not sure where to start? A web design East London company can help you to add conversational bots to your website.
A Visually Flat Design
Minimalist design is all the range right now, and this include flat design elements. So don’t focus on trying to make your website look 3D. Instead go for a flat design that has lots of open clean space. This is very visually pleasing, and it also looks ultra-modern, so it will make your website seem more professional and legitimate.
Blank space is another minimalist website design trend that is very popular right now. After all, blank space makes the screen seem less cluttered, so it doesn’t overwhelm users – and it also makes it easier to make important information stand out. For instance, you can put certain quotes in bold text so they will stand out against the blank space. This makes it easier for you to get your message across – the only problem is that you need to make sure that the message is concise and short!
Remember that when it comes to modern website design, less is always more.
You may think that GIFs are a thing of the past, but modern animation GIFs are growing in popularity. This doesn’t refer to five-second cartoon GIFs that repeat over and over again: we mean GIFs that are 30-60 seconds long and use that time to provide internet users with information. This could be information about your business or it could be information about your company values; either way, a GIF is a more engaging format than text, so internet users are more likely to engage with it.
Follow these tips to create a modern engaging website that will appeal to internet users. This will help to boost overall traffic and engagement, which could lead to increased sales and profits (which is an important goal for the vast majority of businesses).