When it comes to your website homepage, you only get one chance to make a good impression. For this reason, it is essential to make sure that your homepage is full of useful, relevant information that customers are looking for and yet despite this, many businesses don’t include the right information on their homepage.
If you want to make sure that your website is successful, here are five things that should be on your website homepage.
Clear, functioning navigation
Every page on your website should have clear, easy to use navigation with up to date links, and this is especially important on your homepage. This is because most of your users will use your homepage as their main point of navigation, so if they struggle to navigate away from this page they are likely to become frustrated and leave your website.
It is essential, therefore, to make sure that all of your navigation buttons work, and that they are clear and easy to find. Most businesses choose to display their navigation at the top of the screen or the side, as this means that it is very easy to find and use.
If you want to find a web design agency in East London who can help you with your navigation, a company such as Testwing will be able to help.
Up to date contact information
A recent survey from research team BIA found that over half of small business websites don’t include a phone number or an email link on their homepage. This is a bad business move as it means that it is harder for customers to contact you, and most potential customers will simply give up and leave.
Make sure that you include up to date contact information on your homepage, including a phone number and an email address, even if you also have a contact page. It could also be useful to include a street map with directions to your office.
A sign up box
If you have an email newsletter you should also include an email sign up box on your homepage. This can help to encourage customer loyalty, especially if you also offer rewards and discounts in the newsletter.
Images that represent your business accurately
It can be tempting to use stock photos on your website as they are fairly cheap, but in reality, it is worth spending a little more to get images that represent your business accurately. This could mean paying for better pictures, or it could mean taking pictures of your own offices and employees, but either way, it will be more effective than generic stock photos. This is because most customers dislike stock photos as they make businesses seem fake and phony.
Social media links
You should also include links to all of your social media pages to help boost your overall online engagement. This is especially useful if you promote some of your products on social media, as it can also help to increase sales.