The best thing about having a blog integrated into your website is that you can choose to use it in a variety of different ways. Crucially, when leveraged properly, a well-maintained blog will boost your search engine optimisation (SEO) efforts and help you to secure valuable additional traffic from search engine results pages (SERPs) and social media platforms.
What can you use a blog for?
Every leading web design company in East London will tell you that a blog is a powerful and creative business tool. You could choose to use your blog for any number and combination of things, including:
– sharing additional information about your business.
– showcasing what happens behind the scenes on a typical day.
– explaining the history of your brand.
– sharing sneak peeks of current and/or upcoming products, projects or launches.
– broadcasting news and upcoming events.
Your blog should be a place for sharing anything of interest to you and your audience. Whatever you choose to share, it is important to ensure that information is presented in an engaging way and to carefully consider how your content will deliver value to your readers before you hit the publish button.
Why should you blog?
One of the primary benefits of maintaining a blog is that it will quickly become a core component of your brand’s voice. In addition to showcasing the values and personality of your business, your blog will:
Enhance your SEO
Working with an experienced web design company in East London and a team that keenly understands the importance of a blog is essential, as search engines both value and reward websites that regularly publish fresh content that audiences want to engage with. Integrating relevant keywords and phrases into your content will help you to attract additional visitors to your site who might not otherwise have discovered that you exist. Creating shareable content is also an excellent way to leverage your social media presence, with blog articles frequently shared on platforms such as Twitter and Facebook.
Establish your authority and connect with your audience
Building and nurturing connections with your audience is essential. Consistently sharing useful, highly valuable information on your blog is an excellent way to demonstrate to your readers that you are an authoritative and trustworthy source of information. Think of your blog as being a bit like a virtual business card. It will help you to shape a professional online image and to establish your position as a leading voice within your niche.
Having something of value that you can offer to your audience before you ask them for anything in return is an excellent way to build a loyal following based on mutual respect. Once you have attracted and engaged your audience, established meaningful connections and provided something of value, you will be in a much stronger position to convert visitors into loyal customers.