4 Reasons to Invest in a Professionally Designed Website

In IT, Web design by Testwing

Every business, from small independents to large multi-national corporations, should have a professionally designed website and here are just four reasons why.

Secure Maximum Visibility and Expand Your Reach

Current research suggests that more than 80% of consumers spend time researching a product online before deciding to make a purchase. A well-designed and fully optimised website will ensure your business is highly visible in key SERPs, which is important because you need to know that your brand is easily accessible to every one of your potential customers.

As consumers are looking for validation that your business and products are worth their investment, it is essential that your website is easy to navigate, contains highly relevant information and looks professional.

Secure a Solid Return on Your Investment and Save Time and Money in the Long Term

With content shared across social media platforms and any advertising directing your audience to key landing pages, your website will form a key component of your wider digital strategy. For such an integral component, maintaining and updating your website will be vastly more efficient and cost-effective than printing and distributing new brochures and leaflets or placing paid advertisements within print media.

Working with a professional team, such as a web design agency in East London, from the initial planning process through to the design, development and maintenance stages will ensure that your website will be a positive asset containing every feature you need to effectively communicate with your audience. Skilled teams will also work with you to create actionable goals for the future refinement of your website, helping you to stay one step ahead of your competitors.

A Powerful Asset to Help You Achieve Key Business Goals

The analytics data your website will collect will quickly become an invaluable tool to help you achieve key goals for growth and brand value. Amongst many other data points, you will be able to analyse the demographics of your audience, understand precisely how your audience discovers your website and how they want to interact with your business. You will be able to gather important information surrounding wider consumer behaviour that you will be able to utilise to inform future decisions.

Deliver Impeccable Customer Service

Your website will be a useful tool to promote direct conversations between your business and your customers. Providing a comprehensive and accessible FAQ page will address the most commonly asked queries, but ensuring your contact details are also clearly displayed will reassure your customers that you are easily contactable should they have any questions or issues they need raise with you directly.

You may decide to add a comments section or integrate a live chat feature, but whichever avenues you choose to implement should be used to deliver an exceptional customer service experience.

As websites, in conjunction with a comprehensive digital strategy, have the power to drive considerable growth and provide a seamless customer experience, they will continue to be one of the most important assets of every successful business long into the future.